Taylor Swift attends the 2023 MTV Video Music Awards at the Prudential Center in Newark, New Jersey, U.S., September 12, 2023. In her next act, Swift is poised to lift another corner of the economy: a movie box office still trying to recover from the pandemic and Hollywood strikes. “Swift and Beyonce will certainly fill some of the gaps,” said Box Office Pro senior analyst Shawn Robbins. BLOCKBUSTER SALESAdvance sales for "Taylor Swift: The Eras Tour" are on pace with a Star Wars or Marvel blockbuster. “But there's no question that the Eras Tour with Taylor Swift has really launched that into a new atmosphere.

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Persons: Taylor Swift, Andrew Kelly, Swift, Taylor, Beyonce, ”, Barbie ”, “ Oppenheimer, “ Swift, Shawn Robbins, “, it's, Hunter, “ We’ve, Rolando Rodriguez, Brock Bagby, Queen Bey, Bruce Nash, Nash, Riley, Eric Wold, Dawn Chnmielewski, Lisa Richwine, Kenneth Li, Mark Porter Organizations: Prudential Center, REUTERS, AMC Theatres, Hollywood, Pro, SAG, Marvel, National Association of Theatre Owners, B, ”, Wedbush Securities, Thomson Locations: Newark , New Jersey, U.S, United States, Canada, Missouri, Los Angeles, New York